The Twenty Marketing Elements.

1. I understand how a popularity market works.

2. I use the natural forces of a popularity market to propel my publishing business.

3. I can quickly and clearly articulate your brand promise to my readers.

4. I have a clear understanding of the experience my ideal reader seeks.

5. My publishing business has a system for customers to discover my brand and self-nurture at their own pace.

6. I have a marketing process that allows a reader to nurture beyond 90 days after finding me.

7. My percentage of sales that goes to advertising is less than 10% of sales

8. I have a process map and understand all the customer journeys through my marketing.

9. The business pretax net profit exceeds 25%

10. have a customer retention system.

11. have clearly segmented customer lists.

12. I have a pricing and value extraction strategy.

13. I identified the end games for readers and how they align with my business strategy.

14. I have a product release plan for the next 18 months and rarely deviate from it.

15. I have a marketing system that scales with the audience as it comes to me.

16. I use brand and sentiment to influence behavior.

17. I find it easy to get reviews for my books.

18. I have good email engagement.

19. I get the appropriate price for my books and don't need to discount.

20. Fans talk about my characters and story as if they are real.

The elements score the facets underlying the marketing process for your books and brand. Elements range from processes (e.g. "Customer Retention System") to performance indicators (e.g. "Easily get reviews").

How would your audience reach grow if you increased each element by one point? Pretty exciting to think about, isn't it?

The good thing is you're in the right place to learn how to do just that. If you follow my process, you'll create a system that has all of the elements and improves them over time, making your brand a reader magnet.

To scale an audience, you need a system that responds to the individual and helps them to know, like, and trust you on THEIR terms and timeline.

Unsurprisingly, most marketing systems don’t scale because they were never designed to scale. Ask yourself this question, what is your marketing system designed to do?

Sell more books

Advertise books

Those are the most common answers but to whom and when?

You see, marketing is about answering the questions of the who and when and then designing a system to get those people to educate themselves into being buyers of your product because it's their idea.

No one likes to be sold. Yet we love to buy things.

Rather than focusing on the hard sell, you create a place where your reader can get a feel for what you offer and how it will meet their needs.

What makes matters worse is market forces compound your results negatively or positively.

The Artificial Cultural Markets Experiment has scientifically proven that popularity markets like publishing compound and concentrate uncertainty and unequal results. By knowing this and identifying these forces, you can get them to work for you rather than against you.

It starts with your marketing system and how you align it to send the right signals into the market to compound for you. You create a gigantic positive feedback loop that is amplified by social forces in the market.

Therefore, you must design a flexible marketing system that is designed to influence the greater market forces by collecting the right readers to amplify their buying behaviors.

If you make it feel like a game they control, the right readers will be attracted to your brand and want it to succeed.

You don’t sell books. Your fans buy books because it’s the obvious thing to do. To do this, you need automatic processes that allow prospects to nurture themselves and decide that you are right for them.

Most people won’t be interested, but if you get the right individuals to raise their hand and compound your audience, you will scale up over time. This is what the book “May I have a Moment of Your Intention" delivers.

When that game system is aligned with the larger market forces, then your success will compound.

Once you have the right audience, however small, you can use that audience to seed the algorithms of sales and advertising platforms to find like prospects. You see, the AI in these platforms can only optimize to a preset outcome. The outcome they seek is increased sales. Show them an above-average conversion, and they will reward you with visibility. Thereby increasing your reach.

Imagine designing a system that uses the natural market forces to find the right readers and then nurtures them into a cult of advocates.

It’s all a gigantic feedback system. The buy signal from your existing audience will trigger sales platforms and machine learning to expose prospects similar to your audience to your product. You close the loop by having a way to capture the attention of those new prospects and indoctrinating them into your audience.

There is also human psychology involved in building an audience. We seek to be part of the popular group and have our tastes validated by our peers. These invisible forces amplify reach and brand commitment.

Have I Earned Your Attention?

It looks like it if you’ve read this far.

If I have earned your trust, I expect this isn’t your first encounter with my material, and you came with that trust. 

If you are still suspicious of my claims—good!

Make me earn it. Really.

As much as I want you to buy the book and start applying the ideas, if you're hesitating, then wait. You’ll be getting further emails on the twenty elements' impact, which should help determine if my system is right for you.

Now if you just can’t wait and want to get a copy of the book, then click to go to the sales page.