WHY MOST AUTHORS DON'T SEE RESULTS FROM MARKETING AND ADVERTISING
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ You have to read this book!
I'm so glad I converted Geez, how could I not!!! 🎊 This author's Facebook image was spot on (clearly he has his audiences dialed in, and his copy was tight. So tight that by the time I went through this terrific sales funnel, I just couldn't wait for the call to action, and oh, what a good CTA it was I could have clicked all night long.
I thought the ad copy was good, but man, the sales page copy was on point. I couldn't resist. I can't wait until this author markets another book.
And I liked the story in the book I bought.
"Instead of trying to reach everyone, we should seek to reach the smallest viable audience and delight them so thoughtfully and fully that they tell others." — Seth Godin
If you want the right audience. The kind of audience that can organically scale up, then you have to build a virtuous marketing cycle.
A virtuous marketing cycle (VMC) is customer-centric and purpose-driven.
The VMC perpetuates cumulative advantage, the powerful force that picks the winners in the publishing market.
The VMC uses your brand promise to get word of mouth advertising working for you.
WHO ARE THE PEOPLE LIKE US?
As an author, you’re in a unique position to form a tribe around your brand.
When a brand delivers on its brand promise, people adopt that brand. They identify with those that have adopted the brand, and when done right, the users see the brand as part of their own identity.
Who is better at finding your ideal reader and converting a new reader than an existing reader?
Who is a prospective reader going to trust more, an ad in their newsfeed or a friend who they share like tastes in entertainment?
We are genetically predisposed to find people like ourselves and form up in groups. You can use this same drive for survival to propel your brand.
This may seem daunting.
It is far less work to building a virtuous marketing cycle than it will keep up with what the latest digital marketing tactics are working.
WHERE DOES THIS LEAVE YOU?
- Authors looking for marketing options after the great disruption of traditional publishing adopted direct digital marketing techniques.
- Overuse of those digital marketing strategies has created a herd immunity to digital marketing practices.
- Digital marketing practices have become a vicious marketing cycle.
- It takes less than 10,000 devoted fans to make six figures in sales.
- Authors that build virtuous marketing cycles can scale up a business over time by winning one reader at a time.
- A virtuous marketing cycle uses brand and community to drive audience growth through a tribal instinct.
This site is different.
I'm not interested in closing you, creating FOMO, or getting your email address until you see value in the content I provide.
Please look around and read some of my other content and see if what I'm cooking up is appealing to you.
It takes time for some to absorb these concepts and see the way to build their tribe of readers.
I'm always updating the site with more content on how to build a great publishing business. I suggest starting at the home page and selecting a topic of interest.
IF YOU'RE READY TO START ATTRACTING THE RIGHT READERS...
The best place to start is to read my book, Advantage.
The book explains in detail how cumulative advantage drives the publishing market and how you can use it to your Advantage.
It is available at all major book retailers.
"Advantage by Joe Solari isn’t just another in the long list of those books telling writers how to sell their stories. It goes beyond the others to teach authors what they need to build a profitable, lifelong writing career with rabid fans who buy book after book."
Jamie Davis, author of Fun Fantasy Reads